Social Media Promotions

Social media provides promotion sponsors with an audience numbered in the billions.  Facebook alone has over two billion users while one of the smaller social networks, Pinterest, has more than 400 million users.  Sweepstakes and skill contests are perfect tactics to help clients interact with these massive audiences to grow and enhance our clients’ relationships with their customers.  Five benefits of social media promotion marketing include:

1. The ability to create a dialog with billions of users
2. The potential for an intriguing, motivating sweepstakes or skill contest to go “viral”
3. A reduced price to execute compared to traditional online or brick and mortar promotions
4. The opportunity to offer a valuable win-win opportunity for both the promotion sponsor and intended audience
5. The chance to aggregate amazing user generated content (UGC)

While there are numerous benefits to conducting social media promotions, these programs are not without their drawbacks.  Five pitfalls to avoid when planning and executing a social media sweepstakes or skill contest are:

1. Omitting a simple, easily-understood call to action (CTA)
2. Offering a prize to your audience that may seem desirable to the promotion sponsor but not the target audience
3. Overlooking the requirement for official rules and disclaimers
4. Making participation in the promotion too difficult or time-consuming
5. Creating sweepstakes or contest tags that are not unique

Promosis has helped our clients develop and execute social media promotions since the dawn of Facebook.  We invite you to contact us to see if we might be a fit for your next promotion.

Check out this recent social media promotion we did for Halo Top Creamery: