You already know that surveys provide valuable insights to improve your business, enhance customer satisfaction, and drive growth. But did you know that offering an incentive can increase survey participation by 20% to even 200%?
To maximize your survey’s success, keep these five key factors in mind:
- Budget: A sweepstakes prize valued between $500 – $2,500 is a cost-effective way to drive participation compared to gifting every respondent. However…
- Prize vs. Gift: Sweepstakes create excitement and attract a wide audience with a high-value prize, while guaranteed gifts—like e-gift cards—encourage participation in longer, more complex surveys.
- Your Audience: The right incentive depends on your audience’s interests, preferences, and demographics—choosing wisely improves engagement.
- Duration: Short-term surveys (under a month) create urgency, while longer campaigns benefit from regular drawings to maintain interest and provide ongoing marketing opportunities.
- Fulfillment: Quick prize and gift delivery keeps participants happy and engaged, increasing the likelihood they’ll respond to future surveys.
At Promosis, we’ll help you craft the best survey incentive strategy, handle program administration, and manage fulfillment—so you get the best results with ease.
Let’s chat! Simply reach out, and I’ll help you set up a winning strategy.