loanDepot, one of the nation’s largest non-bank retail mortgage lenders, helps customers achieve the American dream of homeownership through a broad suite of lending and real estate services. CAA and Promosis developed a custom, interactive bingo card web app named Ballpark Bingo - a Celebration of Firsts.
The game accomplished three goals
- Cement its standing as the Official Mortgage Provider of Major League Baseball with a baseball-themed bingo card. From April to September, players “stamped” their card’s square when a corresponding first occurred in the league, such as a pitcher throwing the season’s first no-hitter.
- Attract first time home buyers by extending special mortgage offers to qualifying players
- Gain positive customer marketing opt-ins by providing participants the option to receive marketing emails right in the bingo card enrollment form.
How the game worked
- Players “stamped” their card’s square when a corresponding first occurred in the league, such as a pitcher throwing the season’s first no hitter.
- Any player who created a bingo card was eligible to win MLBshop.com e-gift cards
- Completed bingo rows earned participants entries for to win the Grand Prize - a chance to throw out the ceremonial first pitch at the first game of both the American and National League Championship Series
Check out some screenshots from the game!
